Pasidol
Sathosa
Nov 08, 2017

ITJP questions Coca Cola’s Gajaba Super Cross sponsorship Featured

The International Truth and Justice Project (ITJP) has questioned the sponsorship that Coca Cola has reportedly given to Gajaba Super Cross 2017 last month.

Writing to Herbert Alan, president of Coca Cola Company, ITJP executive director
Yasmin Sooka says it believes this is in violation of the company’s stated human rights policy.

The letter says,

As you can see from the Sri Lankan media, this sporting event is presided over by Shavendra Silva, who is alleged to be Sri Lanka’s most notorious war criminal.

Moreover his Gajaba Regiment, which organised the event,  has been implicated in alleged war crimes and violations dating back decades.

Shavendra Silva is reported  in  the  state  run  newspaper  of Sri  Lanka to  be  the  head  of  the  Gajaba  Supercross  Steering and he is shown prominently in the photographs promoting the event.

Moreover the media in Sri Lanka has quoted Major General Silva as saying the funds raised by the championship will be used to help the families of the Gajaba regiment’s “heroes” which contradicts  his claims  it  will  assist reconciliation in the former conflict areas.

The ITJP claims that in reality this sporting event is an utter affront to Tamil war survivors who still live in poverty and without any accountability for extensive war crimes, including the shelling of civilian objects, torture, summary execution and enforced disappearance committed inter alia by the 58 Division during the final phase of the civil war in 2008-9 when it was under Shavendra Silva’s command.

I  would like  to draw your attention  to  the United  Nations Report  of  the  OHCHR  Investigation  on  Sri  Lanka, which  clearly  states  Shavendra  Silva  commanded  the  58  Division, Sooka says.

The OISL report repeatedly references the 58 Division in connection with alleged
Violations,  such as killing  of  surrendees, torture,  shelling  of  UN  sites  and hospitals  [which names Silva].

The OISL report, as mandated by the Human Rights Council,  used the standard of “reasonable grounds to believe” that an incident occurred when there was sufficiently corroborated information.

This  constitutes a prima facie case sufficient to indict someone in a court of law and should therefore constitute a reasonable threshold for the Coca Cola company to consider its support for this initiative.

It is perhaps pertinent to add that Major General Silva reported directly to General Jagath Jayasuriya during the end of the civil war in Sri Lanka; the ITJP has recently filed a lawsuit against General Jayasuriya in Latin America, where he was based as a diplomat, in connection with his command position in 2008-9.

In addition, Shavendra Silva’s alleged role in war crimes has been extensively reported in the media for many years.

The former UN High Commissioner for Human Rights, Navi Pillay, reportedly wrote to the UN Secretary General in 2012 raising concerns about Silva being an alleged war criminal.

A war crimes lawsuit was filed against Silva in New York in 2011 and failed because he had diplomatic immunity.

A South African NGO threatened  litigation  when  it  was  reported  that  Silva  was  to  be  posted  as deputy Ambassador  to  their country.

What  is  most  surprising  is  that  your  local  Coca  Cola  representatives  in  Colombo  thought  it  acceptable  to sponsor an event so closely linked to Shavendra Silva and the Gajaba Regiment.

We urge you to examine the reports we have referenced  and revert to  us if you have any queries, says ITJP.

We are a small human rights organisation that specialises in documenting testimony of war and torture survivors who  have fled Sri Lanka to Europe, some of whom can directly implicate Shavendra Silva in knowledge of alleged crimes by  his  subordinates  such  as  summary  execution,  torture,  rape  and  enforced  disappearance, it says.

The survivors we deal with are extremely traumatised, often suicidal, and are still struggling 8 years after the civil war ended in Sri Lanka, to reunite with family and restart their lives.

I hope you can imagine what an insult it is  to  them  to  see  a  global  company  like  yours  sponsor  the  Sri  Lankan  military  regiment  and  commander allegedly responsible for ruining their lives, Sooka says.

She humbly suggests the Coca Cola Company take the following steps:

1. Cancel all sponsorship for military events in Sri Lanka, and in particular those involving Shavendra Silva and the Gajaba Regiment.

2. Investigate  how  local  Coca  Cola  officials  in  Colombo  endorsed  this  sponsorship  and  take disciplinary action.

3. Apologise to the victims, including those who have fled the country.

The ITJP says it is yet to receive a response to the letter sent on September 27.

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