Mar 20, 2020

Covid-19 kills Playboy magazine

Playboy is shutting down its iconic men's magazine after falling victim to the spread of the coronavirus.

The much-loved company – founded by Hugh Hefner 66 years ago – revealed it will no longer release a regular print edition, reports The Sun.

CEO of Playboy Enterprises, Ben Kohn, said the struggling magazine was eventually killed off by the virus.

In an open letter he said the “pandemic” had been disrupting both “content production and the supply chain”.

He added: “We will move to a digital-first publishing schedule for all of our content including the Playboy Interview, 20Q, the Playboy Adviser and of course our Playmate pictorials.

“It’s no surprise that media consumption habits have been changing for some time … our content in its printed form reaches the hands of only a fraction of our fans.

“We have decided that our Spring 2020 Issue, which arrives on US newsstands and as a digital download this week, will be our final printed publication for the year in the US.”

However, Kohn added from next year 2021 there will still be “print offerings” such as special collector editions.

Sales of the magazine were already on the decline prior to the outbreak partially down to the availability online porn.

It was still being published monthly as recently as 2017, but was recently scaled back to a quarterly mag without ads.

In its heyday in the 1970s, the magazine had a circulation of more than seven million across the world.

Since being founded in 1953, Playboy has become a global brand with TV shows, merchandise, resorts, clubs, and even a record label.

(Excerpts : news.com.au)

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