Aug 06, 2018

MA's Kitchen unveils ‘New Beginnings’ Peanut Butter range

As one of the nation’s leading spice and food manufacturers, MA’s Kitchen is furthering its efforts to drive nation-wide sustainable practices, by bringing yet another scrumptious offering to the table - ‘New Beginnings’ Peanut Butter range, packed with nutrition, goodness and wholesome ingredients sourced from the Northern region of Sri Lanka. The product truly adds value to the diverse range of MA’s Kitchen, creating a vast array of benefits to the consumer and local communities alike.

Speaking about the launch of the new product offering, Mario De Alwis said, “We are thrilled to bring to your table the latest products from MA’s Kitchen, ‘New Beginnings’ Peanut Butter is an ethically sourced brand using FairTrade practices, which encompass supplier relations across the board. We strongly believe that adhering to these principles it inspires positive change by creating better livelihoods for farmers, achieving sustainable economic growth, and encouraging national stability and prosperity. The New Beginnings peanut butter range is manufactured using the finest peanuts supplied from the Northern part of Sri Lanka, which drives development and enables growth opportunities for farmers in the region, as well as in the surrounding community.”

Furthermore, this new product promotes national health and wellness, a rising trend MA’s Kitchen remains mindful of in its quest to be a forerunner in the sustainable food manufacturing industry. Encouraging a healthy lifestyle without compromising on taste, ‘New Beginnings’ Peanut Butter provides three delicious alternatives, namely Choco Peanut Butter, Crunchy Peanut Butter and Creamy Peanut Butter, brimming with health benefits, and recommended by medical experts worldwide.

An excellent source of Vitamin E, the product helps maintain healthy skin, containing an assortment of essential nutrients and minerals. Notably, peanut butter has been proven to reduce the risk of heart disease, with its primary ingredient composed of monounsaturated fats, while the product itself is naturally cholesterol free. Peanuts are also a viable source of protein, and can substitute animal protein, which is higher in saturated fat.

These products are versatile and can be used to accompany a range of breakfast cereals, oatmeal, pancakes or waffles. Incorporated in cakes, icing or cookies, New Beginnings Peanut Butter can transform the simplest recipe into an appetizing treat, while adding flavour to your morning smoothie or milkshake. In fact, a single jar of this finger-licking goodness can go a long way - enabling healthy choices, transforming lives, building communities and nourishing a nation.

Ma’s Kitchen has provided countless Sri Lankans with the best in product quality and excellence for over 25 years. Throughout its existence, MA’s Kitchen has remained committed to sustainable development, upholding its longstanding pledge to uplift lives and sustain the surrounding environment. Over the years, the company has grown in leaps and bounds, and is proud to be accepted across the island as a premium processed food, seasonings and spice brand, delighting locals everywhere with the best in taste. With a vast portfolio of brands including ‘MA’s’ spices and spice mixes, ‘Dad’s Garden’ sauces, ‘Happy Home’ meal accompaniments, ‘Happy Life Kitchen’ vegetarian organic products, ‘Pasta Roma’ pasta and sauces, ‘MA’s Kitchen’ is truly a staple of the Sri Lankan home.